“Don't put any graphics on it. Don't add our brand to it. Just make it look raw and organic and it'll work.”
The Dave Gerhardt Show (from Exit Five) · [Best of B2B] Devin Reed on Content Strategy (Founder, The Reeder)
Play from 45:37
45:37
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
used raw, unbranded screenshots of customer emails as testimonials instead of polished graphics
Said nearby on the same subject
“AI ... helps to summarize different sort of pieces… look at screenshots… written testimonials… then it helps to contextualize and summarize everything you’re finding.”
“I’ve never once seen a consumer say, ‘we want a hundred emails from that brand’… why are we using this technology to do more instead of improve what we have”
AG
Ashley Gross
Punk CX: Customer Experience Insights with Adrian Swinscoe ·