“Don't put any graphics on it. Don't add our brand to it. Just make it look raw and organic and it'll work.”

The Dave Gerhardt Show (from Exit Five) · [Best of B2B] Devin Reed on Content Strategy (Founder, The Reeder)

Play from 45:37
45:37

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What was described

used raw, unbranded screenshots of customer emails as testimonials instead of polished graphics

Said nearby on the same subject

“AI ... helps to summarize different sort of pieces… look at screenshots… written testimonials… then it helps to contextualize and summarize everything you’re finding.”
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“I have a shortcut automation that takes that screenshot… then I give all those screenshots to Claude… and it goes out and fixes them.”
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