“If you had one that sold four of that type over the last six weeks… let’s put those ones up by 25 grand or 50 grand… we ended up increasing the prices by about $44 million”

The Deal with Adam Di Marco · Monarch Residences: Luxury at Scale - James MacGinley, Consolidated Properties Group

Play from 41:51
41:51

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What was described

Raised prices on apartments by $25-$50k when a product sold ≥4 units in the prior six weeks

$44 million total price uplift across the project

Said nearby on the same subject

“He said, we're going to raise rates at a measured pace… 25 basis points every six weeks… hedge funds sold puts because they knew it was 25.”
♫
Said on Alpha Exchange
Why it worked 25 bps every six weeks Share this moment
“Pricing, which was supposed to be at $11, is starting to slip. It's looking like nine. By late evening, it's looking at 8.25. ... maybe it might hit six or seven.”
♫
Said on Chanticleer
Pricing $11 → $9 → $8.25 → $6-7 Share this moment
“When the price of a product or service exceeds $1,000, 63 percent of consumers typically want a more intimate relationship with the vendor”
CN
Clarence Napier
Insurance Broker and Consultant Supporting Business Owners ·
Hard number 63% of consumers Share this moment
“Upfront cost of his preferred version of the Chinese SUV at the equivalent of around 50K, half the price for a visually similar Range Rover model”
♫
Said on TBPN
Hard number ≈ 50K upfront, ~50% of Range Rover price Share this moment

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