“He grew it through SEO, product-led content and AI search optimization instead of rebuilding the product.”
♫
Said on Buying Online Businesses Podcast
“We call it empty search results. It's one of our best sources of new product innovation.”
Thrive Market, Nick Green · How I Built This with Guy Raz · Advice Line with Nick Green of Thrive Market
Play from 6:17
6:17
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
Monitors empty search results (search terms with no product) to identify new product opportunities
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“‘We started actually putting long-term memory in vector databases… MongoDB Atlas Vector Search.’”
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Omar Santos
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“Related searches, or people also search for, are at the bottom of the page.”
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Tristan Brunsdon
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“Nearly 78% of these unusual results returned to their usual set of websites within 3 days... give it time, it might settle. But also compare that with your Google Search Console results.”
CC
Cassie Clark
Found in AI: AI Search Visibility, SEO, & GEO ·
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