“Your reactions weren't just to any type of movies. It was like you said, to movies that had law related to them. So there is like this Venn diagram of people who were going to law school, people who are interested in law school movies, and then the middle perfect intersection of that.”

“We sent out Loom videos. We had Loom videos.”

“If I were to pause this first video and this third video, which are the coolest videos, the older two ads would all of a sudden start to perform a lot worse.”

“We did a project at Alton towers with capturing photos through a really big RFID identification bracelet that we asked people to wear. And then we try and sell them a video of their day, their experience.”

“I love Gemini for Gemini gives you the most tokens, but I love it for multimodal. So we do a lot with video, obviously. And so Gemini is great for video, but also when we're analyzing our YouTube stats”