“My letters are creating a concierge service… offering junk removal, property eyes, insurance reminders before I even tell them I’m an agent.”

Krista Recker · Real Estate AI Flash · EP 144: How AI Helps Agents Build a Niche They Can Own

Play from 19:32
19:32

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What was described

Sends personalized concierge-style letters to probate personal representatives offering services (junk removal, property checks, insurance reminders) before mentioning she’s an agent.

Said nearby on the same subject

“Out of 800 probate cases ... about 400 of them had properties ... I'm sending basically 400 letters, and the response rate has been incredible”
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Krista Recker
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“When work comes in, the intake agent… preparer agent does the first draft… reviewer agent checks that draft… a person always approves before anything reaches the client.”
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“She applied anyway. In her cover letter, she told her personal story, the truth about her struggles… She got the job.”
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