Krista Recker · Real Estate AI Flash · EP 144: How AI Helps Agents Build a Niche They Can Own
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Had agents scrape Massachusetts probate court records, filtered ~800 cases to 400 with properties, then mailed handwritten letters to those owners
800 cases scraped, 400 letters sent
“The most successful ones in the early days were just letters that looked like they were handwritten letters from the local milkman and they were very successful for us”
“I wouldn't use the funds to buy investment properties. I'd be using the funds to reduce my owner-occupied debt and then leveraging to buy investment properties.”
“My letters are creating a concierge service… offering junk removal, property eyes, insurance reminders before I even tell them I’m an agent.”
“One of the hottest companies coming out of Y Combinator is AI agent evaluation… to simulate all of those conversations, those edge cases, put them through and ensure consistency.”
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