“Insight was one of the first firms to say, we can use an outbound sourcing, meaning going to the founders rather than waiting for a referral or inbound deal to come in.”
♫
Said on How I Invest with David Weisburd
“We're taking the data from like the calls that are coming in… you already know if you have a referral source that's sending you a ton of business”
Lawyerist Podcast · Why Copying Competitors' AI Content Won't Grow Your Firm, with Karin Conroy from Conroy Creative
Play from 21:46
21:46
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What was described
Map referral sources and channel sources from inbound call data before planning marketing tactics
Said nearby on the same subject
“The data must be accurate, complete, and traceable back to the source to allow us to do source data verification.”
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“We listen to the inbound marketing generated phone calls… I have those transcripts, right? So I know what's happening to the inbound calls to a practice.”
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Eric Hubbard
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“I will say, provide a source reference, provide a source. And Wikipedia is not perhaps the source reference you want.”
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