“Insight was one of the first firms to say, we can use an outbound sourcing, meaning going to the founders rather than waiting for a referral or inbound deal to come in.”

How I Invest with David Weisburd · E436: Nnamdi Okike on Billionaires, Founder Psychology & the Venture Capital Bubble

Play from 0:51
0:51

Audio streams from the publisher’s own feed. Verbatim does not host or copy it.

What was described

Used outbound sourcing - actively reaching out to founders rather than waiting for inbound referrals

Said nearby on the same subject

“We like the fact that they have a broad independent reach… they will let us own the show… it’s a distribution partnership rather than a full acquisition”
♫
Said on Uncanny Valley | WIRED
Growth tactic Share this moment
“Out of like basically group of executives who wait to make decisions and groups that don't of the group that waits 94 of them were less effective than the group that doesn't wait”
♫
Said on Build with Leila Hormozi
Contrarian take 94% less effective Share this moment
“I have actually in five years never actively marketed my business… a huge part of my business has been referrals… even casuals have given referrals to their owners”
♫
Said on eCommerce Australia
Growth tactic Share this moment
“We rather think it's useful to instead use the direct carbon prices that sectors are subject to rather than just using a blanket shallow carbon price.”
♫
Said on Switched On
Why it worked Share this moment

Moments like this, every Monday

The strongest new moments on your topics, in the speakers' own words. Free for three topics.

No card. No password. One-click unsubscribe.

Track a competitor?

Pro watches up to 25 names or phrases and emails you the morning after they are said.

See Pro, $29 a month

Verbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.