Scott Tannen, Boll & Branch · How I Built This with Guy Raz · Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring (2025)
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took a line of credit against his house to spend $2 million on an ad campaign on Howard Stern
$2 million
“A record 385,000, more than 385,000 new businesses were added ... 1.4 million companies have registered ... Insolvencies, as a proportion, is around half of what it averaged under the Howard Government.”
“He spends nearly $300 million to help get him elected. His reward is the creation of Doge.”
“We ran parallel to them for a year and we took some of their team members and brought them over to the legacy Smith and Howard way of doing things.”
“They had only one phone line so to give the illusion that they were this big publishing house Branson would disguise his voice when people called and transfer callers between fictional departments”
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