“They had only one phone line so to give the illusion that they were this big publishing house Branson would disguise his voice when people called and transfer callers between fictional departments”

“Scott took a line of credit against his house to spend $2 million on an ad campaign on Howard Stern… I believed it was possible.”

“We’ve set 99 cents promos are now live in historical fiction, tree fiction, men's fiction, Christian fiction, or non-fiction and self-help and how-to.”

“We've also decided we have a large dedicated co-investment team. We've opened up the phone lines to be buyers of CVs that are beyond our role-sell decisions.”

“We took a large sample of healthy working professionals, turned their phones into gray for three weeks and saw on average people spent one hour less on their phones every single day.”