“We build our channel campaign strategy... this is your gap and this is how our channels are going to cover it... here’s the playbook for the next 30, 60, 90 days”

“There’s a very deliberate 30, 60, 90 day roadmap… first 30 days are purely an audit… days 31 to 60, they build the nurture infrastructure… days 61 to 90, you actually have enough clean data to see what's working.”

“My morning routine playbook, which actually what that playbook does is it collects the outputs of a lot of other playbooks and triggers other playbooks, which we can get into a little bit more. We call that stacking.”

“You can cluster groups of 30 or 50 or 60 and score them and rank them. That is a much faster way to build… real time search with Jev.”

“We train them with our models… over that 30, 60, 90 days… we take our deep bench of managers, give them the opportunity to visit a new site and help train a new manager, and often compensate them to do that.”