Erica Boki, XT Land · We Fixed It, You're Welcome · Advertising Week 2027: Imagining What's Possible
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took conference attendees to the roof of Rock Center and combined a short content session with a live experience on the rooftop
“And the number of people who signed up to a live session compared with who watched the same course, which had the same content, it was interesting that people would sign up for a live session and they would turn up to that.”
“We put out 10 minutes of short form content a week... keeps us kind of relevant and front and center”
“…pre-recorded modules… we also had live sessions… there are a total of six live sessions spaced out through the winter and early spring… first live session is on October 22nd… you have access to all the modules immediately…”
“Human in the loop combination where you can combine human experience, customer orientation and empathy with the AI efficiency”
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