“Now this thing sells for $30, which sounds like nothing. But when the competition is selling for $2 or $3, it feels like an insane premium ... product could justify the premium.”

Acquiring Minds · Buying a 1-Product Business, Building It to a Big Exit

Play from 24:28
24:28

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What was described

priced the coupler at $30 while competitors sold similar parts for $2-$3, positioning it as a premium, higher-quality solution

$30 price vs $2-$3 competition

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