“Lennar priced them at the same sort of entry-level to mid-market pricing that they use on all of Lennar's housing product”
♫
Said on What's Your Problem?
“They promoted it. They sold it at a premium price. They celebrated it with their employees and it spurred on more brand new innovations.”
Barry LaBov · Build a Better Agency Podcast · Episode 574 The Power of Differentiation and Agency Growth with Barry LaBov
Play from 53:27
53:27
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What was described
Celebrate a unique internal product (the safety latch) with all employees and name it, then market it at a premium price
Said nearby on the same subject
“Online tools give overinflated price guides; agents may go along, then the market price is lower.”
♫
Said on this is property
“Only one client on that entire churn list was priced at anything close to a reasonable rate… his premium clients weren't going anywhere at all… A price increase strategy still made sense for this firm overall because his best clients weren't leaving at all.”
♫
Said on Future Firm Accounting Podcast
“Price cut is actually a reflection of how well that home is priced… not a sign that the market's crashing”
DM
Dave Meyer
BiggerPockets Real Estate Podcast ·
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