The Good Liver · Shopify Masters · Zero SEO, Zero Ads: How The Good Liver Built a Cult Retail Brand
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used magazines that few people have access to to discover hard-to-find products
“They can select how did they discover us? This is part of their intake questionnaire. I'm asking people all the time.”
“Jan started striking deals with magazines where instead of getting their subscriber list, they would just package AOL disks with the magazine itself, gluing it to the front page like a perfume sample.”
“We discovered the mashata varieties were the ones that actually survived the squash vine borers… we started the seed side… we have the seeds… people want them”
“Nobody holds powerful access at rest… only have that powerful access where and when I need it… credentials have zero entitlement after use.”
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