The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · Why DTC Brands Are Killing Their Return Labels
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added a $5 fee for return labels for first-time buyers who didn’t opt for home try-ons
$5 fee; return rate dropped by ~15%
“Take the guaranteed return on paying down non-deductible debt. rate rise before Christmas, home is between 6.25 and 6.5%, that's a guaranteed after-tax return. with 8% return you lose 30% CGT”
“The maths in the 2025 financial year is about 13% of first home buyers used it… first home guarantee 5% scheme… it was like 35% last financial year”
“This is the first time that I invested a pretty significant amount of money because we were going to bring our ads in house... to be powerfully informed of the options that we have in terms of our ads”
“Talk to Churchill Mortgage before they do anything else… their certified home buyer program, your financing is completely secured before you shop”
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