“We know that the amount of melatonin in those is anything from 74% to 374% of what is actually advertised.”
SB
Sophie Bostock
ZOE Science & Nutrition ·
Jasmine Star · The Jasmine Star Show · Laying Bricks in Q3: Sales, Systems, Team Changes, and Stepping Away
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Invested a significant amount of money to bring advertising in-house instead of using an agency
“We know that the amount of melatonin in those is anything from 74% to 374% of what is actually advertised.”
“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
“Do you guys spend a lot of money on traditional advertising? Zero.”
“‘...the friendship index... a friend gifts another person... that friend will then buy a third person... advertising to two instead of one.’”
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