“Who is subscribing after the event, whether that’s a discount code…”

Gemma Mills, JOMO Club · eCommerce MasterPlan · Subscription Growth: How JOMO Club Turns Discovery Into Repeat Customers

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15:52

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What was described

offer event-specific discount codes to incentivize on-site sign-ups

Said nearby on the same subject

“Who is subscribing after the event, whether that’s a discount code, how many people are scanning the QR code… to understand the true success”
GM
Gemma Mills JOMO Club
eCommerce MasterPlan ·
Why it worked Share this moment
“Add your promotions. Make sure you have strikeout prices… discount codes only if needed”
JY
Jeremy Young
Google Ads Unleashed | Winning Strategies for E-Commerce Marketers ·
“…they’ve been kind enough to share the code 26AEV2 to receive a 20% discount on becoming an expert teacher through Routledge.”
♫
Said on Knowledge for Teachers
Pricing 20% discount Share this moment
“Virgin put a full page ad in Melody Maker … offering vinyl records by mail at discounts up between 10 and 15 percent purchasers mailed in cash or checks in advance so Virgin was earning thousands a week”
RB
Richard Branson
Great Business Stories ·
Pricing 10-15% discount, thousands of pounds a week revenue Share this moment

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