“Who is subscribing after the event, whether that’s a discount code, how many people are scanning the QR code… to understand the true success”
GM
Gemma Mills JOMO Club
eCommerce MasterPlan ·
Gemma Mills, JOMO Club · eCommerce MasterPlan · Subscription Growth: How JOMO Club Turns Discovery Into Repeat Customers
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offer event-specific discount codes to incentivize on-site sign-ups
“Who is subscribing after the event, whether that’s a discount code, how many people are scanning the QR code… to understand the true success”
“Add your promotions. Make sure you have strikeout prices… discount codes only if needed”
“…they’ve been kind enough to share the code 26AEV2 to receive a 20% discount on becoming an expert teacher through Routledge.”
“Virgin put a full page ad in Melody Maker … offering vinyl records by mail at discounts up between 10 and 15 percent purchasers mailed in cash or checks in advance so Virgin was earning thousands a week”
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