Profiles in Risk · Brian Graff, CEO & Founder at Vibe Insurance - PIR Ep. 873
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price each appointment lead at $150, only if the agency would be willing to spend that amount themselves
$150
“We had about six or seven agents working at a time… we would get a lead on Facebook and our agents were converting sometimes $80 appointments… $80 to $150 per booked appointment.”
“Cheap leads really masked a lot of the deficiencies… you could spend $2,000-$3,000 a month, get $50 appointments, and you would close maybe one in four… that masked, you didn’t have anything with speed to lead, appointment setting, follow up…”
“That one addition doesn't cost him much in delivery time, but it changes the entire conversation a price shopper would have to have with themselves… creates enough differentiation to make at least some of them stop and think before jumping ship over a small price difference.”
“So we have slightly different prices for each booth... Bay One, which is the best, it would cost you £30 an hour.”
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