Mauricio Cardenal · AI & Marketing for Home Service Pros · The $60 Lead Is Gone. Here's How to Win Without It.
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Argues that cheap leads masked operational deficiencies and that businesses must improve internal processes rather than rely on low-cost leads
“AI leads convert for Portsmouth businesses at roughly the rate of a word-of-mouth recommendation, and far better than a cold lead from a web form.”
“If you can break the process into sub-processes, diagram them, study them, improvement, improve them. It's much easier to change a hundred things by one percent than to change one thing by a hundred percent.”
“That's when we brought the two regional operations leads on… now the management layer is the two of them plus you”
“Obviously, some campaigns that it can show you, obviously, $21,000, $30 a lead, $50 a lead.”
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