“Substack is like an email list that you own. You own the audience. You can like measure open rate.”

Pam Zapata · Coffeez with Joe Shalaby · She Quit Her Job and Built a 7 Figure Talent Agency | Pam Zapata | Coffeez Ep. 323

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What was described

uses Substack as an email list that creators own, allowing measurement of open rates and audience ownership

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“I mean, even, I mean, we just had a multifamily focused outbound email campaign that was 51% open rate and had in the teens reply rate.”
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“In 1998 i called all the i called or emailed all the public affairs offices of all 12 banks and i said who owns you know of your members how much does each own what's the percentage ownership”
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“My open rates for those friends only emails is like 85%”
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