Lisa Pucco · The Lazy CEO Podcast with Jane Lu · Help My Small Business: How to Make People Want What You’re Selling
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shortened the opening pause in video ads from three seconds to under one second
3 seconds (original pause)
“We took the ownership of that and we priced it on video seconds. We don't charge the credits for anything. We price it on video seconds generation because that is the most expensive part.”
“Pause for three or four seconds and see if there’s a… Tell me more. Or they go, okay. Exactly.”
“If you could pause just for four seconds, there's a space between what comes out of their mouth and your mouth.”
“If I were to pause this first video and this third video, which are the coolest videos, the older two ads would all of a sudden start to perform a lot worse.”
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