WSJ What’s News · Why Businesses Can’t Budget for AI
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compared token usage and cost of Gemini 3.1 Pro vs Gemini 3 Flash on a complex prompt
$14 for Flash, $1 for Pro; Flash used ~10× tokens, 952 steps vs 85 steps for Pro
“I love Gemini for Gemini gives you the most tokens, but I love it for multimodal. So we do a lot with video, obviously. And so Gemini is great for video, but also when we're analyzing our YouTube stats”
“In your analytics, separate traffic coming from platforms such as ChatGPT, Public City, AI Overview, Cloud, Gemini, Copilot. Then compare that traffic with Google Organic.”
“In the first 72 hours since we launched, it's almost up to 25 trillion tokens used, which is about 3x what Gemini 3.0 had in the first 72 hours”
“It probably made me two times more productive… I wrote it mostly with Codex and a lot of Gemini for Argon.”
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