“These shouldn't be hidden away on a page nobody visits. Put the answers to the big worries right where people are making a decision.”
TB
Tristan Brunsden
SEO Tips ·
Tristan Brunsden · SEO Tips · Content That Ranks and Sells
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Apply the "Answer, worries, proof, next step" formula to every page: answer the question, address customer worries, show real proof, make the next action obvious
“These shouldn't be hidden away on a page nobody visits. Put the answers to the big worries right where people are making a decision.”
“We try to put together FAQs, share those broadly… we have to be like, this is a data room… hop on calls and answer questions because you just don't have time to answer pages of diligence questions for every investor.”
“Reflection in action… reflection on action… then you apply that in your next lesson.”
“I use a simple formula called story action, story action, story action, meaning I tell a story and then I give you the action you can do.”
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