“These shouldn't be hidden away on a page nobody visits. Put the answers to the big worries right where people are making a decision.”

“What happens is companies make these promotions and then they stop talking about it but the promotion still is on the books. Remember that years back, the price match guarantee? What I would do is I went and I found a cheaper one and I was like, hey, based on your website, you still have this price match guarantee.”

“We competed against the likes of Marketo… by offering self-serve pricing, pricing ourselves below the competition, having an incredibly usable product, and offering expert customer service.”

“Moving too fast... cut staff right away and they raise prices before they do anything to better the service... we try to do the opposite and we invest in the people first”

“Pull the list of every client who's left your firm over the past year or two, and put a dollar figure next to each one along with the specific service tier they were sitting on when they left… look at the timing too, alongside the price point.”