“Your close rate increases by 70%, right? So the value for all businesses to be able to connect and make it easier on you”

The CMO Podcast · Erin Oles (Salesforce): Why Brand, Creativity & Human Connection Matter More Than Ever

Play from 23:12
23:12

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What was described

tracked close rate for attendees who visited sessions matching their interests

close rate increases by 70%

Said nearby on the same subject

“If they talk 30% of the time, you’re going to have a 30% close rate… if they talk 70% of the time, you’ll have a 70% close rate”
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Chris Smith
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Hard number 30% talk → ~30% close rate; 70% talk → ~70% close rate Share this moment
“And the number of people who signed up to a live session compared with who watched the same course, which had the same content, it was interesting that people would sign up for a live session and they would turn up to that.”
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Mark Proctor
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“We run a very simple… services business… charge people for tutoring, one-on-one human tutoring… per session rates, session packs, unlimited access”
♫
Said on This Week in Startups
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“If the rates are up 50%, we'll go interest only for five years. And basically hope in five years when the loan expires, rates will be back”
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Rob Buccini
The Macro Dirt Podcast ·
Pricing rates up 50%, interest only for five years Share this moment

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