“If they talk 30% of the time, you’re going to have a 30% close rate… if they talk 70% of the time, you’ll have a 70% close rate”
CS
Chris Smith
Financial Advisor Success ·
The CMO Podcast · Erin Oles (Salesforce): Why Brand, Creativity & Human Connection Matter More Than Ever
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
tracked close rate for attendees who visited sessions matching their interests
close rate increases by 70%
“If they talk 30% of the time, you’re going to have a 30% close rate… if they talk 70% of the time, you’ll have a 70% close rate”
“And the number of people who signed up to a live session compared with who watched the same course, which had the same content, it was interesting that people would sign up for a live session and they would turn up to that.”
“We run a very simple… services business… charge people for tutoring, one-on-one human tutoring… per session rates, session packs, unlimited access”
“If the rates are up 50%, we'll go interest only for five years. And basically hope in five years when the loan expires, rates will be back”
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