“We have 295,000 customers in our database… those women are on a list right now currently, that we are warming up to target for our boost cookie launch.”

Whitney Rowell · Unit Economics · [Miracle Mama] Whitney Rowell

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What was described

leveraged a database of 295,000 customers to target former breastfeeding moms for the boost line

295,000 customers

Said nearby on the same subject

“Miracle Mama has accumulated a database of nearly 300,000 customers… many of whom have presumably stopped breastfeeding.”
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Whitney Rowell
Unit Economics ·
Data play 300,000 Share this moment
“I have a sort of string of fractional people... former head of sales... former CMO... former CFO... former head of customer... former CEO of Emerson... former head of R&D”
♫
Said on The Pitch
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“At 5.3% for a 30-year mortgage… $1 million mortgage is a $2 million repayment… if the bank of mom and dad gives you $100,000 you only need a $900,000 mortgage… you saved $200,000”
SK
Simon Kirstenmacher
Demographics Decoded - Unveiling the trends shaping your future ·
Data play 5.3% interest rate, $1 million mortgage, $100,000 gift, $200,000 saved Share this moment
“I literally created a folder that said messages from mom… I realized that if one mom has a question, a hundred other moms have the same question.”
WR
Whitney Rowell
Unit Economics ·
How they work Share this moment

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