“Miracle Mama has accumulated a database of nearly 300,000 customers… many of whom have presumably stopped breastfeeding.”
WR
Whitney Rowell
Unit Economics ·
Whitney Rowell · Unit Economics · [Miracle Mama] Whitney Rowell
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leveraged a database of 295,000 customers to target former breastfeeding moms for the boost line
295,000 customers
“Miracle Mama has accumulated a database of nearly 300,000 customers… many of whom have presumably stopped breastfeeding.”
“I have a sort of string of fractional people... former head of sales... former CMO... former CFO... former head of customer... former CEO of Emerson... former head of R&D”
“At 5.3% for a 30-year mortgage… $1 million mortgage is a $2 million repayment… if the bank of mom and dad gives you $100,000 you only need a $900,000 mortgage… you saved $200,000”
“I literally created a folder that said messages from mom… I realized that if one mom has a question, a hundred other moms have the same question.”
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