Emily Carter · AI & Marketing Growth Show · Episode 9: Building a Personal Brand With AI in 2026 Stand Out and Grow
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Used an AI analytics tool that scans comments and DMs for audience themes
40% of audience cares about work-life balance
“We now have a new tool to moderate social. That's all AI driven, which is incredible, called Pinpoint. I highly recommend them. So that alone like drastically reduced the amount of hours that our social team has had to spend answering comments, replying to DMs.”
“I responded to every single comment… I give a heart… I respond using their name… builds a long-lasting audience.”
“I was looking at two things… comments proving people are engaged… and DMs/inquiries… that is ultimate success.”
“I read social comments, I look at DMs, I stay very, very... I read product reviews, I read site reviews. This is a daily and weekly practice...”
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