“We’ve set 99 cents promos are now live in historical fiction, tree fiction, men's fiction, Christian fiction, or non-fiction and self-help and how-to.”

The Self Publishing Show · SPS-467: Amazon KDP Is Changing - Are You Ready?

Play from 10:58
10:58

Audio streams from the publisher’s own feed. Verbatim does not host or copy it.

What was described

run 99-cent promotional price slots for multiple fiction categories

99¢ promos; slots fill quickly

Said nearby on the same subject

“What happens is companies make these promotions and then they stop talking about it but the promotion still is on the books. Remember that years back, the price match guarantee? What I would do is I went and I found a cheaper one and I was like, hey, based on your website, you still have this price match guarantee.”
KC
Kwame Christian
NerdWallet's Smart Money Podcast ·
How they work $3 less Share this moment
“‘The promoters halved the price… the $11 might have to be lowered… bankers were considering recutting the price… as low as $6’”
♫
Said on The Fin
Pricing $11 initial target; re-cut to $9, $8.25, $6 Share this moment
“Add your promotions. Make sure you have strikeout prices… discount codes only if needed”
JY
Jeremy Young
Google Ads Unleashed | Winning Strategies for E-Commerce Marketers ·
“They promoted it. They sold it at a premium price. They celebrated it with their employees and it spurred on more brand new innovations.”
BL
Barry LaBov
Build a Better Agency Podcast ·
Growth tactic Share this moment

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