“When we bought this company, ESPN would not cover us… January 1st, we're on ESPN with one of the biggest deals they've ever cut in combat sports history.”
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Said on Tony Robbins Podcast Daily
David Senra · Channeling Rage, Rolling Calls & Building an Entertainment Empire | Ari Emanuel, WME & TKO
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Used WhatsApp messaging to exchange offers and counter-offers during the ESPN/Viacom deal negotiations
“When we bought this company, ESPN would not cover us… January 1st, we're on ESPN with one of the biggest deals they've ever cut in combat sports history.”
“Time kills deals. The longer from start to finish, less likely the deal is to transact... acquirer threw stuff at them during 90-day period to distract and negotiate down price”
“I gave him everything I know. Literally everything. I gave him access to all my emails, to all my WhatsApp messages, to all my Telegram messages… I gave him even access to my 11,000 photos.”
“I've done things like worn hidden cameras into car dealerships to negotiate better deals on the current affair.”
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