“When we bought this company, ESPN would not cover us… January 1st, we're on ESPN with one of the biggest deals they've ever cut in combat sports history.”

Tony Robbins Podcast Daily · The insatiable fight inside UFC’s Dana White| Tony Robbins Podcast

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What was described

signed a multi-year ESPN deal that became one of the biggest combat-sports contracts

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“Over WhatsApp, we're negotiating deals. It was eight episodes on ESPN.”
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“…the plan sponsor owns the data. The plan sponsor must have access to the data… they’ve signed the rights away when they signed the contract.”
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