The Marketing Millennials · How to Win On Sports Audio, with Adam Marks, Sports Sales Director at SiriusXM Media
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price the entire NFL audio program at roughly the cost of one or two Sunday Night Football TV spots
cost of maybe one or two Sunday night football spots
“That one addition doesn't cost him much in delivery time, but it changes the entire conversation a price shopper would have to have with themselves… creates enough differentiation to make at least some of them stop and think before jumping ship over a small price difference.”
“I have a program that links up that adjusts my price … I’m 5% less. Eight programs … $1,000 a year … Two clicks on each one”
“Only one client on that entire churn list was priced at anything close to a reasonable rate… his premium clients weren't going anywhere at all… A price increase strategy still made sense for this firm overall because his best clients weren't leaving at all.”
“They will hold this construction price for two months… as long as you can get your sales in two months, then we're good at that price”
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