Unit Economics · [TofuGo] Caroline Dai
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Launched the product in retailers across 10 different states using a store-locator feature on their website
10 states
“We did, in the past year, launch a shelf-stable product… I knew in order to grow it, we needed a shelf stable product so that we could get into retail and scale on Amazon.”
“I asked Muse… find me a US retailer… it does pretty extensive research across five or six retail sites… I clicked checkout, then handed the task back over to the agent.”
“We’ll be at almost 10,000 doors, a brick and mortar retail… drives return on the investment into new ways that people can discover our product”
“Vici has launched in 60 stores at Dillard's nationwide as well as on their website. Then we just confirmed our plans for 2027 to be in 100 stores.”
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