“I went back to the site, offered only fresh baked cookies, offer doorstep delivery. I would literally drive all around Dallas delivering fresh baked cookies.”
WR
Whitney Rowell
Unit Economics ·
“We did, in the past year, launch a shelf-stable product… I knew in order to grow it, we needed a shelf stable product so that we could get into retail and scale on Amazon.”
Whitney Rowell · Unit Economics · [Miracle Mama] Whitney Rowell
Play from 14:16
14:16
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What was described
shifted from fresh-baked, D2C cookies to a shelf-stable version to sell on Amazon and in retail
$2 million in sales from fresh-baked cookies (2018-2024)
Said nearby on the same subject
“You’re able to test your price points on D2C, so you can change them and all that. Once you're at retail, that's it.”
♫
Said on Road 2 Retail
“I brought on someone who had scaled and exited her cookie company in 24 to run all of our operations and our GNA and our retail launch strategy.”
WR
Whitney Rowell
Unit Economics ·
“We see it's highly competitive ... we try to win on Amazon ... we price it for Amazon ... we position consumables for retail”
SM
Simple Modern Matt
Operators ·
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