“Selling enough to cover the profit you need ... popular and profitable ... we raised the price, bought feed in bulk, still losing money”
“‘We identified maybe like 35% that were losing money… go raise their prices, like double it’”
Leslie Silverman · Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Why Being a Category of One Is Your Best Defense Against AI Commoditization with Leslie Silverman | Ep #935
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What was described
Audited client profitability, found ~35% of retainers losing money, and suggested raising those prices roughly double
35% losing money, double price increase suggested
Said nearby on the same subject
“Half-price wings on Tuesday's deal is driving customers into stores, but chicken prices are at an all-time high. The more wings they sell at half price, the more money they lose.”
“We actually encourage clients to actually place in their pricing on the websites ... it can actually cite their prices in directly”
“Prices for almost anything that's associated with the space have become so disconnected from what I think those businesses are going to earn in profits that we just don't want to own them.”
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