“‘We identified maybe like 35% that were losing money… go raise their prices, like double it’”

Leslie Silverman · Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Why Being a Category of One Is Your Best Defense Against AI Commoditization with Leslie Silverman | Ep #935

Play from 9:27
9:27

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What was described

Audited client profitability, found ~35% of retainers losing money, and suggested raising those prices roughly double

35% losing money, double price increase suggested

Said nearby on the same subject

“Selling enough to cover the profit you need ... popular and profitable ... we raised the price, bought feed in bulk, still losing money”
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Said on Growing For Market Podcast
Why it worked Share this moment
“Half-price wings on Tuesday's deal is driving customers into stores, but chicken prices are at an all-time high. The more wings they sell at half price, the more money they lose.”
♫
Said on Business Wars
“We actually encourage clients to actually place in their pricing on the websites ... it can actually cite their prices in directly”
IS
Ian Silva
NeuralAdX GEO & AI Search Strategy Podcast ·
“Prices for almost anything that's associated with the space have become so disconnected from what I think those businesses are going to earn in profits that we just don't want to own them.”
SJ
Steve Johnson
Equity Mates Investing Podcast ·
Contrarian take Share this moment

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