Thriving Minds with Alberto Zandi · The Money Making Expert: Build Your First £1M Business! Start, Fund, Hire & Scale | Daniel Priestley
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set up hidden trap doors like mystery-shopper email addresses that trigger alerts if the database is compromised
“We set up an email automation inside Klaviyo ... if they signed up ... and they did not purchase the surprise box, they were triggered to get this email”
“Having a separate email address, or if you want to keep the same email address, but have a separate folder in your email for those things to, or a digital or a folder on your computer somewhere to keep those receipts and those benefits documents”
“Looking at the email address it came from, is that the actual email address, or is that someone's name masked with a whole bunch of digits after it? You can kind of pick out a funky email, especially if you're getting it from some sort of legit supplier.”
“‘Website, email, ads… that's the trifecta… no point in having ads if your website's not ready or no email flow set up.’”
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