“That first 30 days, I just took lined interior templates from Canva, and I did it 200 times on Amazon, and I made $18.”

“We raised our first round $2 million pre-seed in 30 days on a strategy. 30 days. Yeah, it was pretty quick.”

“We're left with $18, so $100 sale minus $30 of cost of goods, minus $6 for TikTok, minus $15 for the creator, minus $20 for GMV Max, minus $8 for fulfillment and shipping, minus $3 for returns equals an $18 contribution margin.”

“I remember the first week I came in, there were already kind of doing deployments sort of dozens of times a day… we did monthly deployments… 12-18 hours.”

“There’s a very deliberate 30, 60, 90 day roadmap… first 30 days are purely an audit… days 31 to 60, they build the nurture infrastructure… days 61 to 90, you actually have enough clean data to see what's working.”