Sarah Levenger · Social Media Marketing Podcast · The Secrets of Human Behavior Applied to Social Ads
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start building a library of content pieces and run AI analysis to map each piece to trigger, exploration, evaluation, or purchase categories
“You’re actually better off building a piece of technology that can do that calculation from start to finish… AI is really slow… it actually just costs a lot of money.”
“Start thinking about how you can build the infrastructure around the agent that the vendor doesn't build, that is specific to your work, ... start testing it in small pieces”
“AI infrastructure that 30 humans work with to clip out the pieces of content across a hundred different handles.”
“We have a container called a stack. You can group multiple content pieces into one unit and you can actually now point AI at that unit and also ask questions.”
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