“I’ve created my own indicator, which is basically how many negative comments I get over the last couple of months and comparing it to what's happening in the market… peak fear and peak negativity in the comments have definitely reduced, which means we've seen a low on the social metrics.”

“We were looking at that and we were like, I can pay that much and save this much of his time. And we try to price his time and try to price my time on all the things we do”

“Giving away 125 free meals a week… prices represent the lowest price he can charge and still meet all of his expenses… menu priced at basically a zero profit margin.”

“Ten months ago, his company, Eller Industries, paid more than $750,000 for an exclusive window of time to acquire the Indian brand at a full asking price of $20 million.”

“Only one client on that entire churn list was priced at anything close to a reasonable rate… his premium clients weren't going anywhere at all… A price increase strategy still made sense for this firm overall because his best clients weren't leaving at all.”