“We would put out a menu, orders come in, delivery dates about two weeks later, we would get paid for it”
MD
Mikey Deegan
Unit Economics ·
The Daily · The Restaurant Industry Is Broken. Can It Be Fixed?
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removed all prices from the menu, gave away ~125 free meals a week, and later relaunched with a zero-profit-margin menu funded partly by a grant
125 free meals a week
“We would put out a menu, orders come in, delivery dates about two weeks later, we would get paid for it”
“Our return on customer rate is above 50 percent, which I believe is because we change our menu all the time”
“A phone with a cord… you pick it up… Popsicle Hotline… free… white-glove service… free candy… board game menu… laundry same day…”
“I gave a price of three decimal points. Usually we give two decimal point pricing… we got the contract.”
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