“Brian would give me these little tidbits. And I'd come out of class and say, Hey, did you know that if you sprinkle lemon juice on your tongue in the morning, if you're an introvert, you actually salivate more than extroverts do? They immediately got interested.”
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast · Adam Grant: The Science of Why We “Vibe” and How to Build Lasting Connections | Relationships | E422
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6:47
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What was described
use "curiosity gaps" by sharing surprising facts (e.g., lemon juice salivation difference) to engage listeners
Said nearby on the same subject
“It took a lot, a lot of what we call persistent engagement, which is just a really nice way to say that we just nagged the hell out of everybody until they gave up and listened and did something different.”
“They get access to us via Voxer. And then we have a hub in Notion that we share with them. And then we're doing things in like four different platforms”