“We moved on from 5% of our client relationships each year, selecting clients based on both revenue they generate and engagement level.”
AD
Ashley DeSteiger
Financial Advisor Success ·
“I often will look at engagement levels. I'll often look at, you know, comments, um, ways in which their online community is engaging with them. And we'll often find that influencers who have, you know, fewer followers, um, but have a very loyal community because of the authenticity of that content”
Rachel Thexton · Canada’s Entrepreneur · How to Get Your Business Noticed: PR, Media and the Power of Storytelling - Vancouver - Canada's Entrepreneur
Play from 13:25
13:25
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What was described
selects influencers based on engagement metrics and loyal community rather than follower count
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