“If you're a really young business and a startup, borrow other people's audiences. And that simply means go to local networking events. Go to the opening of an envelope. That's what I used to do.”

“Join your local chamber of commerce… they put on tons of networking events every single week… it costs a few hundred dollars for a year's membership… they’re super loyal to their own members”

“Update storylines with local issues like potholes to make it more relevant to a local audience”

“We've also added, as many events have, an option to attend virtually. So it's live. We're recording, but you don't have the option to watch it later because that'll be many months. But there's a live virtual attendance option if you want to register for that instead.”

“‘And the other is to stop selling people's private information.’”