“If we don't go to malls, people will have to get in their car and drive 10 miles to go to an Apple store… If we're in the mall, they have to walk 10 feet out of their way.”

Afford Anything | Get Smarter With Money · Steve Jobs Hated the Name “Genius Bar.” How He Came Around, with Ron Johnson

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14:09

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What was described

Convinced Steve Jobs to place Apple Stores in malls despite Jobs’ dislike of malls

10 miles; 10 feet

Said nearby on the same subject

“I would go down to the mall and I would sing songs until each homeless person that I was in front of would smile.”
NC
Nick Cooper
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How they work Share this moment
“It'll pay its guards an hourly wage, typically around $18, and then charge the mall a marked up rate for their services.”
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Said on The Economics of Everyday Things
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“Steve Jobs personally went to Washington, D.C. and lobbied Congress to try to get his bill passed.”
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Said on On the Media
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“There’s just one sticky note … it says three words, insanely great products … Steve Jobs was able to describe what was important to him … He’s very easy to understand.”
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Said on David Senra
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