“I would go down to the mall and I would sing songs until each homeless person that I was in front of would smile.”
NC
Nick Cooper
Coffeez with Joe Shalaby ·
Afford Anything | Get Smarter With Money · Steve Jobs Hated the Name “Genius Bar.” How He Came Around, with Ron Johnson
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Convinced Steve Jobs to place Apple Stores in malls despite Jobs’ dislike of malls
10 miles; 10 feet
“I would go down to the mall and I would sing songs until each homeless person that I was in front of would smile.”
“It'll pay its guards an hourly wage, typically around $18, and then charge the mall a marked up rate for their services.”
“Steve Jobs personally went to Washington, D.C. and lobbied Congress to try to get his bill passed.”
“There’s just one sticky note … it says three words, insanely great products … Steve Jobs was able to describe what was important to him … He’s very easy to understand.”
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