“There’s just one sticky note … it says three words, insanely great products … Steve Jobs was able to describe what was important to him … He’s very easy to understand.”

David Senra · Lessons from Napoleon, Steve Jobs, Joan of Arc & Other Leaders | Ben Wilson

Play from 36:21
36:21

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What was described

Place a three-word sticky note (“insanely great products”) on his desk as a constant visual reminder of his core focus

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“I was doing visualization... then I used motor imagery by doing a hand motion to cue his memory and it worked great.”
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