“We created kids opening day, for example, the very second game of the year that was completely empty. You'd be crowded one day and then it's back to we're in school. No one's coming. So we created kids opening day, which is always on a Saturday afternoon.”

Cincinnati Reds · The CMO Podcast · Live & Illuminated at BLINK: The Power of Brand Experiences (GE Aerospace, P&G & Cincinnati Reds)

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What was described

created a Kids Opening Day event on a Saturday afternoon to fill the second game of the year that is normally empty

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