“My partner… runs all our paid socials and our CPC and all the digital activation side, which is our number one customer acquisition channel”
GM
Gemma Mills JOMO Club
eCommerce MasterPlan ·
“I have actually in five years never actively marketed my business… a huge part of my business has been referrals… even casuals have given referrals to their owners”
eCommerce Australia · Why Your Retail Staff Training Fails by Monday (And How to Fix It) - Bethany Lucht - Known Studios
Play from 20:10
20:10
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What was described
Built a referral-only client acquisition system, never actively marketed and relied on staff at all levels to refer new brands
Said nearby on the same subject
“We were indeed a 100% referral only planning practice, which means that we spent $0 on marketing, $0 on events, $0 on social media and any of that.”
LG
Libby Grywe
The Efficient Advisor: Tactical Business Advice for Financial Planners ·
“I would never, ever do this for a new client… only for a longstanding good client. It’s a favor, not about money.”
♫
Said on Freelance to Founder
“We never paid ourselves… all going into future acquisitions and improvements… I take a very modest salary”
♫
Said on Acquiring Minds
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