“Pizza Hut paid the Russian space agency $1 million to deliver the ZA, which was a bargain, as it's estimated that stunt attracted over $250 million worth of free press for Pizza Hut.”

Under the Influence with Terry O'Reilly · Houston, We Have Pizza: Advertising in Outer Space

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13:51

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What was described

paid Russia $1 million to deliver a pizza to the International Space Station, generating an estimated $250 million worth of free press

$1 million paid; $250 million free press value

Said nearby on the same subject

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