“It locks in a 45 day theatrical exclusivity window, which has been the biggest theater… fear with movie theater disruption.”
Matt Frankel · Motley Fool Hidden Gems Investing · Paramount + Warner Bros.: The $110 Billion Bet That Could Reshape Streaming
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What was described
identify movie theaters as the biggest winner because the deal locks in a 45-day theatrical exclusivity window
45-day exclusivity window
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“We said, let's take the movies we're distributing and put them on VOD where people can make an impulse buy just with their remote control and buy our movies first. Then because we own landmark theaters, then put them in theaters.”
“They convinced the Sundance programmers to schedule their premiere on the first Friday night of the festival in the biggest, grandest theater in town.”
“Ten months ago, his company, Eller Industries, paid more than $750,000 for an exclusive window of time to acquire the Indian brand at a full asking price of $20 million.”