“We said, let's take the movies we're distributing and put them on VOD where people can make an impulse buy just with their remote control and buy our movies first. Then because we own landmark theaters, then put them in theaters.”

“It locks in a 45 day theatrical exclusivity window, which has been the biggest theater… fear with movie theater disruption.”

“You just hop on a Zoom call, one of our ad specialists, share your screen, Zoom lets us remote control your mouse and fix stuff up for you... we’ve got like 55 on average support calls a week.”

“I'm going to book a test screening at the Magic Johnson Theater… the film played… people were falling out of their chairs laughing… we could show them the results… that would be their sort of downside protection.”

“Your reactions weren't just to any type of movies. It was like you said, to movies that had law related to them. So there is like this Venn diagram of people who were going to law school, people who are interested in law school movies, and then the middle perfect intersection of that.”